About Us

James Apparel London is an online clothing store created by a group of friends hailing from London, England. The company was founded by James Apparel and his mates Jack, Emma, and Ravi after they grew frustrated with the lack of quality, stylish clothing options for young professionals in the city.


As longtime friends who met at university, the founders shared a passion for fashion and an appreciation for London's diverse culture and trendy style. They wanted to create a brand that captured the energy and sophistication of their hometown while offering superior fabrics and modern designs at an accessible price point.

From James Apparel inception, the goal was to build a company that felt authentic to its roots. All of the designs are conceptualized and brought to life by the founding team and produced with careful attention to detail. The clothing line's aesthetic is inspired by London's iconic street style, blending traditional British tailoring with contemporary, fashion-forward looks.

We hope you'll join us on this journey and incorporate the spirit of London into your everyday style with James Apparel.